Information for the Leicestershire Tourism Trade

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About Leicestershire Promotions

LPL is a tourism specialist, delivering campaigns, events and services to develop tourism offers and attract more visitors to a growing portfolio of leading tourism destinations.

Having evolved from the organisation that managed strategic and operational tourism in Leicester and Leicestershire since 1989 (under the name of Leicester Shire Promotions Ltd), the company is now supporting a growing range of tourism destinations across the country.

As well as continuing to provide a wide range of tourism activity across Leicestershire, LPL has also worked with Lincolnshire, Staffordshire, Rutland, Bedfordshire, Birmingham, Coventry and Warwickshire, Yorkshire, with a number of new destinations coming on stream over the next few months.

For more information on LPL, contact or follow us on X at @l_p_l

See our corporate website:

Company Registration Details
Leicester Shire Promotions Limited
2-2A High Street
Loughborough, Leicestershire LE11 2PY


Registration number: 2785317
Registered in the United Kingdom

Working with Leicestershire Promotions

If you would like to hear about partnership opportunities working with Leicestershire Promotions get in touch with Janine Williams on

  • Advertising on this website,
  • Advertising in the annual tourism leaflet for Leicestershire :  Holidays and days out in Leicestershire
  • Entering the Leicestershire Promotions Tourism & Hospitality Awards