Information for the Leicestershire Tourism Trade

leicestershire promotions tourism & hospitality awards
become a leicestershire promotions partner
join our short breaks partnership

About Leicestershire Promotions

LPL is a tourism specialist, delivering campaigns, events and services to develop tourism offers and attract more visitors to a growing portfolio of leading tourism destinations.

Having evolved from the organisation that managed strategic and operational tourism in Leicester and Leicestershire since 1989 (under the name of Leicester Shire Promotions Ltd), the company is now supporting a growing range of tourism destinations across the country.

As well as continuing to provide a wide range of tourism activity across Leicestershire, LPL has also worked with Lincolnshire, Staffordshire, Rutland, Bedfordshire, Birmingham, Coventry and Warwickshire, Yorkshire, with a number of new destinations coming on stream over the next few months.

For more information on LPL, contact or follow us on Twitter at @l_p_l

See our corporate website:

Company Registration Details
Leicester Shire Promotions Limited
86 Wood Lane
Quorn, Loughborough, Leicestershire LE12 8DB


Registration number: 2785317
Registered in the United Kingdom

Leicestershire Tourism & Hospitality Awards

What an amazing event Leicestershire Tourism Day was on 22nd March 2022. It was great to catch up and see so many familiar faces, it’s been far too long! As well as fascinating, informative and inspiring presentations from our diverse panel of speakers, the winners of the 2021 awards were announced.

There are inevitably major challenges ahead but being able to hold the Leicestershire Tourism Day and make these awards is a great step forward. Well done to all.

Applications will be accepted for our 2022 Awards in early summer.

Date for your Diary

Our 2022 tourism awards will open for applications in June. We will return to Athena in Leicester for our gala awards night on November 24th, 2022. An event not to be missed, put it in your diary now.

Working with Leicestershire Promotions

If you would like to hear about partnership opportunities working with Leicestershire Promotions get in touch with Janine Williams on

  • Advertising on this website,
  • Advertising in the annual tourism leaflet for Leicestershire :  Holidays and days out in Leicestershire
  • Entering the Leicestershire Promotions Tourism & Hospitality Awards