Launch of Awards at Stonehurst Farm

Leicestershire Promotions Tourism & Hospitality Awards

The Leicestershire Promotions Tourism & Hospitality Awards are now open for applications.  The launch took place on 24th May at Stonehurst Farm when the categories for both the national and local awards were announced.  An online workshop with top tips to help you complete your application will take place on Tuesday 13th June.  To register please send us an email.  

Help is always available from the team at Leicestershire Promotions so please get in touch if you have any questions about the process or the applications.

Good luck!

It is free to enter the Awards.  

The winners of some categories in the Leicestershire Promotions Tourism and Hospitality Awards will go forward to the National VisitEngland Awards for Excellence.  Applications for these core categories must be submitted online by 31st August (except Small and Large Attraction category which must be submitted by 31st July, to give time for judges to visit during the summer).  You can access the online application forms by following this link.  

Applications for categories which don't go forward to the National Awards must also be submitted by 31st August using a paper application form available here The list of categories and how to enter each one is listed below.

B&B and Guest House of the Year
Small Hotel of the Year
Large Hotel of the Year
Camping, Glamping and Holiday Park of the Year
Self Catering Accommodation of the Year
Small Visitor Attraction of the Year
Large Visitor Attraction of the Year
Pub of the Year
Experience of the Year
New Tourism Business Award
Taste of England Award - Best Formal/Fine Dining Experience
Accessible and Inclusive Tourism Award
Business Events Venue of the Year
Ethical, Responsible and Sustainable Tourism Award
Best Free Event of the Year
Best Event / Festival of the Year - Paid Entry
Best Entertainment Venue of the Year
Best Team
Rising Star
Best Waiting Staff/Individual
Best Breakfast
Best Sunday Lunch
Best Tearoom/Coffee Shop
Best Casual Dining Experience
Putting Leicestershire on the Map


Best Day Out in Leicestershire - Attraction / Experience - public nominations

Leicestershire Superstar - Leicestershire Promotions nomination

VisitEngland has announced the finalists who will go forward to compete for the tourism industry’s annual national Awards for Excellence

Three winners of the 2022 Leicestershire Promotions Tourism & Hospitality Awards have reached the final.  Congratulations and good luck!

Imago Venues; Brook Meadow & National Forest Ebike Holidays

"All of us at Brook Meadow Campsite are delighted to have been nominated for Visit England’s award of excellence; Camping, glamping and Holiday Park of the Year for the second time.  Being good is good but being consistently good is grand." Claire Hart, Brook Meadow

Here's what Clare Hart of Brook Meadow has to say about being a winner of our local awards and silver winner at the national awards:

"I have really enjoyed entering the awards and found them beneficial on many levels:

1) The process of entering enforces I analyse my business decisions and think forward with future plans. In turn this has helped me market every positive aspect of my business to the customer.

2) The support that follows post awards night has been brilliant, attending invaluable workshops and one to ones with more focused input.

3) The publicity has been great following a win. Notably much better with a win than 2nd place which helps bring out my competitive side.

4) Winning has been personally rewarding, the team and family are proud to be part of an award winning business and team and loyal customers enjoy seeing the success too as it’s affirmation they choose a good place to go.

In business I’m never complacent and have strived for excellence. In the space of 5 years my business has been turned around through much effort and entering competitions has helped drive that change. "

Linda Jee of Horseshoe Cottage Farm, winner of a local award last year and also silver winner at national level says:

"Over the past two decades we have entered various categories from B&B to Customer Service to Sustainable Tourism awards. To date we have been very successful and very grateful to the support from LPL and other previous winners.

The key to winning is believing in your business and answering the questions asked. I have found that by entering the awards I review what we are doing currently, what we shouldn't be doing and what we could do in the future. Businesses evolve over the years as do customers requirements/expectations.

I work with a small team and it could be very easy to get complacent and not progress the business but due to entering the awards every few years, this doesn't happen.

We have never been prouder this year when we were shortlisted for the B&B category for the Visit England National Awards....a trip to Birmingham in our posh togs was fantastic and to be awarded Silver was the icing on the cake! I am delighted to be second best....!"