New boundary signs celebrate city’s historic past

WORK is now under way to install brand new welcome signs at the major gateways into Leicester.

The new boundary signs – designed to celebrate the city’s historic past and connections with King Richard III – feature iconic Leicester landmarks and a greeting that reads: ‘Welcome to Leicester, Historic City’.

Three distinctive designs – Leicester Cathedral and the statue of Richard III, Town Hall Square, and the Clock Tower – have been selected, with the first new sign due to be installed on Narborough Road today (Thursday).

City Mayor Peter Soulsby said: “We’ve been working hard over the past few years to raise awareness of Leicester’s 2000 year-history and make people feel proud of the city in which they live and work.

“These new signs build on that work.

“Everyone crossing the boundary into the city will now be given a proper welcome – and there will be no doubt in visitors’ minds that they have arrived in our historic city.”

Measuring 2.8m by 1.7m – and raised 2m above the ground – the new signs have been designed to resemble vintage railway posters.

Place marketing project manager Brian Lisowy said: “We hope these signs – which are part of our plans to build on Leicester’s strengths as a visitor destination – will evoke feelings of nostalgia and a strong sense of place.”
The design for each sign is based on a photograph – and the image of the Cathedral and the Richard III statue was taken by Matthew Lewis, author of The Wars of the Roses: The Key Players in the Struggle for Supremacy.
“This was a photo I took on a visit to the Cathedral and the King Richard III Visitor Centre,” he said.

“I’ll be very proud to see the image on these attractive signs – and I’m glad that my photograph will play a part in promoting Richard III’s story.”

The new signs will be installed at 12 key gateways to the city – including Braunstone Way, London Road, Soar Valley Way and Loughborough Road – with smaller versions put in at nine other locations, including Stoughton Drive and Saffron Lane.

All 21 of the signs – which cost £12,000 – will be installed by Christmas.
They will replace the old Environment City boundary signs that have been in place since 2000.

The new signs are part of the city council’s Legible Leicester project – an 18-month programme that will improve on-street information for pedestrians and motorists, while removing unnecessary signage.