Melton Mowbray showcased to national group travel visitors

Representatives from 17 UK coach tour operators and group travel organisers visited Melton Mowbray in Leicestershire from 1-2 April 2017 as part of a familiarisation tour of local attractions and venues.

The familiarisation tour was co-ordinated and hosted by Leicestershire Promotions, with support from Group Leisure magazine and local partners. Attendees included representatives from organisations including Complete Pleasure, Lordship Leisure Groups and Belle Coaches.

The group stayed overnight at Sysonby Knoll Hotel & Restaurant and experienced a range of activities including a guided food heritage tour, lunch at the Harboro Hotel, a pork pie making demonstration at Ye Olde Pork Pie Shoppe, cheese tasting at The Melton Cheeseboard, a brewery tour at Belvoir Brewery and dinner at Belvoir Alehouse, a tour of Belvoir Castle and gardens, and tour of Wymondham Windmill.

Mike and Gill Smith from Cranwell RAF Association, said: “The most interesting part of the trip was visiting Belvoir Castle – we’re very interested in history and we would like to come back with our group in the future. Sysonby Knoll Hotel & Restaurant is very nice and the weekend overall has been wonderful.”

Jan Taylor, Derbyshire NHS Retirement Association, commented: “I thoroughly enjoyed visiting Belvoir Brewery; the tour guide was fantastic. I also really enjoyed the walking tour of Melton Mowbray. We were treated very well by everyone throughout the trip and I’m looking forward to booking a return day trip in the future.”

Martin Peters, Chief Executive of Leicestershire Promotions, added: “The familiarisation tour featured some of the highlights of Melton Mowbray’s offering for group travel visitors. We look forward to welcoming the operators, organisers and their groups back to Leicestershire when they visit again!”

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