Graham Peers appointed as new Tourism Executive for Harborough

Harborough District Council and Leicester Shire Promotions have formed an innovative new partnership to grow the tourism economy in the district. As part of this partnership, Graham Peers has been recruited as the new, dedicated Tourism Executive for the district. Graham Peers

Graham joins from Zurich Insurance and brings 20 years’ experience of business development, customer service and account management skills to his new role. He will be responsible for working collaboratively with local tourism businesses, encouraging the take-up of tourism services and opportunities, and supporting these businesses to help to improve their performance and the experience that they offer to visitors.

The new post is funded by Harborough District Council. Graham will work across the district and with Leicester Shire Promotions.

Cllr Blake Pain, leader of Harborough District Council, said: "I'd like to welcome Graham to this new role. There is a great opportunity to harness Harborough district's tourism offer and I'm sure this role will continue to build on our existing strengths and explore the massive culture and tourism potential."

Martin Peters, Chief Executive of Leicester Shire Promotions added: “Harborough has a strong offer for leisure visitors including Market Harborough itself, Foxton Locks, Kilworth House, Lutterworth, Wistow Maze and many others. This partnership and Graham’s appointment will provide a greater focus on the development of this offer whilst improving the visitor experience. This will help to increase the value of tourism to the economy of Harborough district and Leicestershire.”