Hotel Britain 2015 Study

Hotels in the East Midlands outperformed London counterparts in the race for revenue growth during 2014 as occupancy levels across the UK hit a ten-year high, according to the findings of a new report. The Hotel Britain 2015 study, published by business advisory and accountancy firm BDO, found hotels in Derby, Northampton and Leicester all witnessed rooms yield – otherwise known as revenue per available room – increase by 10.1 per cent, 9.8 per cent and 7.1 per cent respectively on 2013's performance. By comparison, London hotels experienced a modest 0.7 per cent increase in rooms yield.

All three cities also recorded an increase in the average price paid per room. Northampton prices rose to £59.26 (up 4.6 per cent on the previous year); in Leicester they were up 6 per cent to £58.57 and Derby saw an 8.7 per cent increase to £57.71.

Strong demand pushed overall UK regional hotels' occupancy to 75.1 per cent – the first time it has surpassed 75 per cent for more than ten years.

Gareth Singleton, partner and head of BDO in the East Midlands, said: "For the first time in 14 years, regional hotels have outclassed their London counterparts and the East Midlands has been a key player in that success story.

"The figures across most hotels in the region are positive, and this has inevitably been buoyed by the interest generated from the discovery of Richard III bones in Leicester.

Taken from: Midlands Business Insider, April 2015

Last updated September 2015