Breaking records for short break booking in Leicester and Leicestershire

Stay Play Explore

January 2016 bookings for Stay Play Explore family breaks more than double last year.

A record number of people have booked during January 2016 to visit Leicester and Leicestershire for a short break. Visitors booking on the Stay Play Explore short break offers in Leicester and Leicestershire more than doubled in January 2016 to 465, compared to the same period last year when 231 bookings were recorded.

Stay Play Explore breaks provide families and couples with a choice of three from 10 visitor attractions, activities and experiences, plus high quality overnight accommodation, all from just £139. The breaks are co-ordinated by Leicester Shire Promotions and offer major savings on standard admission and room rates. They can be booked online at

Last year marked the tenth anniversary of the Stay Play Explore breaks and since they were launched in 2005, the campaigns have generated in excess of 125,000 bednights.

Martin Peters, Chief Executive of Leicester Shire Promotions said: “This is an encouraging start to the year and shows that the new breaks, recently re-launched for 2016, are gaining a real reputation throughout the UK as a great value getaway for families and couples.”