New partnership to boost group travel visitors to Leicestershire

Leicestershire Promotions, the tourist board for Leicestershire, has formed a partnership with Greatdays Travel Group to encourage more groups to visit Leicester and Leicestershire.

Greatdays is one of the UK’s leading group travel tour operators and will work with Leicestershire Promotions to develop new group itineraries based on some of the key local tourism offers including history and heritage with King Richard III and traditional food and drink from Melton Mowbray. These itineraries will be promoted through Greatdays’ extensive networks of group travel organisers, coach tour operators and tour planners.

Greatdays will also help to develop bespoke special interest tours for associations and groups such as car clubs.

Paul Beaumont, Executive Director with Greatdays Travel Group, said: “Our clients know that we pride ourselves on offering value-for-money tours and day trips. Leicestershire offers a wide choice of group-friendly visitor attractions and is already a popular destination for groups. This new partnership with Leicestershire Promotions will enable us to offer new itineraries for tours and day trips that will appeal to group travel organisers, coach tour operators and tour planners.”

Martin Peters, Chief Executive of Leicestershire Promotions, added: “This partnership is a new way for a recognised group travel wholesaler to work directly with a destination to promote the particular highlights of their offer to the groups market.

“The worldwide interest in King Richard III, together with the county’s reputation for its food and drink, offer a unique combination that already appeals to tour planners. Working together with Greatdays will give us a new opportunity to raise the profile of the destination even further, encouraging more people to spend a few days discovering what we have to offer.”