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Leicestershire Promotions appoints new marketing manager

Leicestershire Promotions has appointed a new Marketing Manager to support the company’s growing range of short break campaigns, festivals and events projects, and tourism development services.

Katie Baines joins Leicestershire Promotions from her previous role as Marketing Manager at Odd John & Family Ltd - a family-run company with a portfolio of local hospitality businesses. Previously, she was also a Marketing Executive at international paper merchant Antalis Ltd and a UK Recruitment Assistant at De Montfort University.

Katie Baines is an experienced marketeer, specialising in digital marketing with additional experience of more traditional forms of marketing activity such as organising events and working with PR and advertising in both B2B and B2C sectors. Katie has experience of social media, creating web content and working with PR agencies, having worked across the board in within the public and private sector.

Leicestershire Promotions runs the successful Stay Play Explore short breaks campaigns for families and couples visiting Leicestershire, and recently launched the new Stay Play Explore Warwickshire short break in partnership with Shakespeare’s England. The company is also working on delivering tourism events such as the Edible Forest festival in Charnwood in September and the Loogabarooga festival of illustrated children’s literature in Loughborough in October.

In partnership with Winning Moves, Leicestershire Promotions recently won a major ERDF-funded project to deliver free specialist support to help Leicester and Leicestershire-based tourism businesses to expand.

Martin Peters, Chief Executive of Leicestershire Promotions said: “We’re delighted that Katie joins us at this pivotal stage in our growth and development as an independent tourism specialist. Marketing is key to promoting our tourism offerings locally and increasingly beyond, and Katie’s recruitment to our team will further strengthen our capabilities in this area.”