VisitBritain Special Bulletin 22 September 2011
03/05/2012
The Prime Minister has launched a new drive to promote Britain abroad. The new ‘GREAT' campaign, launched on Wednesday 21 September in New York, will focus on everything the UK has to offer as one of the very best places to visit, study, work, invest and do business. It provides a co-ordinated approach for promoting the UK in the run up to the London 2012 Olympic & Paralympic Games and beyond - it will allow Britain to speak with one voice about the opportunities to invest in the UK and help attract millions of visitors.
