Local Lutterworth hotel achieves PLUS status

The Mayor of Lutterworth today formally announced that THE BEST WESTERN Ullesthorpe Court Hotel & Golf Club has been awarded the highly acclaimed ‘PLUS' status from the Best Western group following its nationwide launch.

The hotel is one of the first in the country to gain the new ‘Best Western Plus' status from the Best Western group after it was launched to the nation just this morning. In fact, only 10 hotels have achieved such an accolade in Great Britain and just 121 globally.

Unveiled today, the new ‘Best Western Plus' status, categorises a selection of properties that now sit between the existing Best Western Premier and Best Western tiers. The move aims to give consumers more choice and clarity easing their decision making process, something that travel customers are increasingly searching for.

Best Western Plus hotels are everything you would expect from a Best Western hotel with extra style, comfort and service. This includes bigger beds and top quality bedding, extended breakfast range and specialities, little treats on arrival 24 hours a day, bathrobes, additional complimentary toiletries and increased comfort and technology to making working and relaxing in the room even more enjoyable.

The hotel was one of the first hoteliers globally to apply and after passing rigorous standards and quality assessments the hotel has been granted with the title and as such changes its name to Best Western Plus Ullesthorpe Court Hotel & Golf Club.

Paul Burgess, Best Western Plus Ullesthorpe Court Hotel & Golf Club, Operations Director said: "We are delighted to be one of the first hotels worldwide to be awarded the Plus status. It is a great testament to the hard work and dedication of the team here."

The three tiers have been developed on extensive guest feedback and build on the strict quality standards that all Best Western hotels have to adhere to. Six key areas define the tiers; welcome, food and drink, customer service, bathroom, sleep and work and entertainment. The Best Western tier sets the standard for these key areas of hotel experience and Best Western Plus and Best Western Premier build upon this with additional amenities and personality driven offerings.

Last year the group launched ‘Hotels with personality', a strategy that celebrates the individuality of the independently owned and managed properties in Best Western. The new tier brand strategy builds on ‘Hotels with personality' allowing consumers to differentiate between hotels to choose the most suitable one to match their needs.

Best Western has properties throughout the country ranging from country manors, castles and coaching inns to stylish town houses, super modern retreats and sumptuous secluded getaways, there is a hotel to suit every personality and type of British break.