Official visitor website for Leicestershire

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Leicester and Leicestershire Industry Pass


The official visitor website for Leicester and Leicestershire receives over 1.5million page hits each year.  

Click here to book an enhanced entry for the website and increase the number of hits to your entry and referrals to your own website and to be eligible for the additional benefits of working with Leicester Shire Promotions.

Calling all attractions, would you like more visitors?

Local accommodation providers can help promote your visitor attraction/experience and 'spread the word' if you take part in the Leicestershire Industry Pass which offers them free admission to your venue. This will in return improve their local knowledge and thus make them feel confident in recommending your venue to visitors.

Don't miss out, get involved in this new project.

  • Offer free admission to accommodation providers in Leicester and Leicestershire
  • Stipulate your terms and conditions
  • Log into Guestlink to monitor the passes redeemed at your venue



This initiative is open to all attractions in Leicester and Leicestershire who have an enhanced listing on the website.  You can specify your own terms and conditions such as 'not available on special event days' and there is a limit to one customer-facing member of staff per year.  All tickets expire on 31st December 2016.

To take part or for more information call Allison Gilliver on 0116 225 4027 or email


Accommodation providers

Accommodation providers who wish to take this opportunity to improve their knowledge of visitor attractions in Leicester and Leicestershire must have an enhanced entry on GoLeicestershire. If you filfill this criteria, apply for your Leicestershire Industry Pass by sending us an email. Please read the terms and conditions for each venue carefully.

Read more details about the benefits of having an enhanced entry and book here.  Alternatively, call Nimesha Gohil to discuss the benefits of an enhanced entry.

Last updated June 2016