Leicester Business Festival 2016
Looking To The Future- What Will Customers Expect Of Visitor Experiences In The Future?
10am to 12pm, 25 October 2016
Attractions are always looking to invest and improve. But how can we be sure that investment is being used in the best way? Will future visitors want more of the same or will their needs change and how should you respond?
Two hours of future gazing with leading speakers from heritage, zoos and theme parks to stimulate discussion and debate.
The confirmed speakers are:
Philippa Rawlinson, Director of Marketing and Operations, Shakespeare Birthplace Trust. case study – ‘Re-imagining Shakespeare’
Gary Moss, Chairman of Brand Vista. (Brand Visit work with a global portfolio of major businesses including Merlin, Tussauds and Legoland.) ‘using customer experience alignment to create irresistible experiences’
Karen Clarke, Director of Human Resources, Twycross Zoo – ‘future trends for zoos’
East Midland Zoological Society
Place Marketing Debate
10am to 12:30pm, 28 October 2016
The past is littered with logos, straplines and marketing campaigns designed to turn all sorts of destinations into the next big thing. Few have worked, so what can we learn from the past and what’s the current thinking on how to ‘sell’ places successfully?
With presentations from Dr John Heeley (visiting fellow at Sheffield Hallam University and lecturer at the University of Surrey and at MCI in Innsbruck, Austria) and Dr Mihalis Kavaratzis (Senior Lecturer in Marketing and Management, University of Leicester) the session will look at the history and current practice in Place Marketing, what works and what doesn't, challenge misconceptions and propose a responsible alternative view of what place branding is and what it can do for places.
Mercure Grand Hotel
Reaching Overseas Tourism Markets
11am to 1:30pm, 3 November 2016
Join Jo Leslie from the B2B team at VisitBritain to discuss opportunities to work with our national tourism organisation to promote your tourism offer to overseas markets and welcome international visitors. The session will include a particular focus on China, which is fast becoming the world’s largest outbound tourism market, and which is already one of Britain’s ten most valuable inbound markets
National Space Centre
Opportunities in the Business Tourism Sector
2pm to 3:30pm, 3 November 2016
Join Simon Gidman, Head of Business Visits and Events at Visit England/Visit Britain to discuss opportunities to work with the national tourism and local organisations to promote your business tourism offer to an overseas market.
National Space Centre