Leicester & Leicestershire Tourism Forum 2012
Over 120 representatives of the tourism industry in Leicester and Leicestershire attended the annual Tourism Forum on 7 February 2012 at the National Space Centre in Leicester.
The event provided an invaluable opportunity for local tourism businesses to find out more about the national tourism strategy, as well as updates on the value of the industry to Leicester and Leicestershire, and forthcoming opportunities both nationally and locally.
Sir Peter Soulsby, Leicester City Mayor opened the event and James Berresford, Chief Executive of VisitEngland was the keynote speaker. James talked about the major new domestic and inbound campaign to promote England as a holiday destination during 2012 and beyond.
Tourism businesses were then invited to a series of strategic and practical workshops covering topics including accessibility, quality and grading, customer service training and VisitEngland's 20.12% campaign. Copies of the day's presentations can be downloaded below:
James Berresford, VisitEngland - keynote speech
Engaging your visitor workshop - Angelena Boden
TripAdvisor v social media workshop - Mandy Lane
Importance of accessibility workshop - DisabledGo
VisitEngland marketing 2012 - Stuart Heath
Click here for a Who's Who list of Leicester Shire Promotions staff and respective contact details.
