NEW SHORT BREAK OFFER FOR SUMMER SUNDAE MUSIC FESTIVAL

Festival-goers can take advantage of an exclusive hotel accommodation offers during the Summer Sundae Weekender, 8-10 August 2008 at De Montfort Hall and Gardens, Leicester

Leicester Shire Promotions has announced a new short break promotion for festival-goers in summer 2008. The award-winning Summer Sundae Weekender, taking place from 8-10 August 2008 at De Montfort Hall and Gardens, Leicester, features an eclectic mix of live music including Macy Gray, Supergrass, The Coral, Reverend and the Makers, and Roisin Murphy.

Visitors to the festival this year can now take advantage of an exclusive offer for overnight accommodation from just £55 prpn (per room per night). These exclusive offers are listed at www.goleicestershire.com/shortbreaks/Summer-Sundae-08.asp. Visitors to the site will also be able able to enter a competition to win a free weekend at Summer Sundae, staying over at the 4 Star Maiyango Hotel, Leicester's first boutique hotel. For more details on the line-up and tickets for the Summer Sundae Weekender, visit www.summersundae.com

About Leicester Shire Promotions:
Leicester Shire Promotions is a private, not-for-profit company formed in July 2003 as a partnership between Leicester City Council, Leicestershire County Council and the Leicester Shire Economic Partnership. The company is the Destination Management Organisation (DMO) responsible for promoting Leicester, Leicestershire and Rutland to visitors and investors, based on a coordinated place marketing strategy that focuses on destination leadership and coordination, attracting investors
and visitors, services for investors and visitors, and services for the tourism industry. For more information, please visit www.goleicestershire.com

For further media information, please contact:
Simon Gribbon
Leicester Shire Promotions
T: 0116 225 4001
simon.gribbon@l-p-l.com