LAUNCH OF LAST EVER DISCOVER LEICESTER TOUR
Popular sightseeing bus tour returns to the city for final time, highlighting major regeneration projects including the opening of Highcross Leicester
Photo opportunity to take place at 11:30am on Saturday 12 July on Humberstone Gate (outside Marks & Spencer), Leicester city centre
This summer will mark the final opportunity residents and visitors will have to explore the local area from a truly unique perspective - the iconic Discover Leicester open top tour bus. A special photo opportunity to celebrate the launch of the Discover Leicester Tour 2008 will take place on Saturday 12 July 2008 on Humberstone Gate (outside Marks and Spencer), Leicester at 11:30am. The bus will be present along with organisers and sponsors of this year's Discover Leicester Tour.
For more details about the photo opportunity or to register your interest, please contact Tracy Renshaw at Gold Events Management on 0783 490 8576 or email tracy@gold-events.co.uk.
Complete with insightful on-board commentary, the Discover Leicester Tour 2008 takes in the inspiring views and ever-changing surroundings of the city of Leicester and will visit some of the areas most popular attractions along the way. The tour represents an ideal day out for both visitors to, and residents of Leicester and Leicestershire wanting to see a city in transformation.
This year's tour will run from 12 July to 27 September. It is timed to coincide with the launch of the new £350 million Highcross Leicester retail and leisure development on 4 September and will celebrate the completion of the first phase of major projects in the city's £3 billion regeneration programme. The tour, which is sponsored by the National Space Centre, Great Central Railway, Dominoes toys and the Highcross Leicester-supported One Rhythm Dance Festival, will visit Leicester's transformed areas and many of the city's key attractions including New Walk Museum & Art Gallery, the Jewry Wall Museum, Belgrave Road, Belgrave Hall & Gardens, Great Central Railway, National Space Centre and Abbey Park.
Tickets on the bus cost £7 for adults, £5 for children, £16 for a family, with under fives travelling free. Advance tickets at reduced rates can be purchased from Leicester Tourist Information Centre in Town Hall Square, Leicester (Tel: 0116 299 4444) or the Ashby Tourist Information on North Street, Ashby de la Zouch (01530 411 767). Discounted advanced tickets can also be purchased on the eShop facility at www.goleicestershire.com
Free travel on the Discover Leicester Tour is available for concessionary bus pass holders - saving up to £7 per trip. Advanced concessionary tickets can be purchased from the Leicester or Ashby Tourist Information Centre.
About Leicester Shire Promotions:
Leicester Shire Promotions is a private, not-for-profit company formed in July 2003 as a partnership between Leicester City Council, Leicestershire County Council and the Leicester Shire Economic Partnership. The company is the Destination Management Organisation (DMO) responsible for promoting Leicester and Leicestershire to visitors and investors, based on a coordinated place marketing strategy that focuses on destination leadership and coordination, attracting investors and visitors, services for investors and visitors, and services for the tourism industry. For more information, please visit www.goleicestershire.com
For further media information, please contact:
Nimisha Mehta
Leicester Shire Promotions
T: 0116 225 4063
nimisha.mehta@l-p-l.com
Tracey Renshaw
Gold Events Management
T: 0783 490 8576
tracy@gold-events.co.uk