HISTORICAL ATTRACTION JOINS ONE OF UK'S MOST POPULAR FAMILY SHORT BREAK PACKAGES

Bosworth Battlefield is latest addition to successful Stay, Play, Explore campaign in Leicester and Leicestershire

Award-winning historical visitor attraction, Bosworth Battlefield Heritage Centre and Country Park, has joined forces with other top family attractions and hotels in Leicester and Leicestershire to offer the hugely popular Stay, Play, Explore family short break package - a campaign coordinated by Leicester Shire Promotions. 

Bosworth Battlefield joins Conkers, Snibston, Twycross Zoo and the National Space Centre as the principal attractions in the campaign, where a family of four can visit any three of the participating attractions and enjoy a night's accommodation at participating Leicestershire-based hotels for as little as £99. Family tickets to the attractions can also be bought without accommodation for just £60 - at a saving of up to 60 per cent. 

Ernie White, Cabinet Member for Better Places at Leicestershire County Council said: "Bosworth Battlefield is delighted to be joining Stay, Play Explore as it provides superb value, both for local families wanting to explore Leicestershire's top tourist attractions, and also families looking to spend a fun-packed and affordable family weekend away in Leicestershire. We hope our recent Museums and Heritage Award win will encourage people to discover more about this fascinating period of history."
 
Martin Peters, Chief Executive of Leicester Shire Promotions, commented: "We are delighted to have one of the UK's leading historical attractions as a partner on this short break package. The addition of Bosworth Battlefield to a proven model has enabled us to offer a package that really reflects the area's diverse tourism offering.    

"The downturn in the economy has resulted in many more British families spending their highly-valued leisure time in the UK - which is fantastic news for the UK tourism industry. The Stay, Play, Explore family package has managed to tap into this trend by offering a value-for-money family short break package for less than half the cost of a average single airline ticket to a traditional destination such as Spain," continued Martin Peters. 

Notes to editors:
Home to a pivotal turning point in British history - the death of King Richard III and the birth of the powerful Tudor dynasty - Bosworth Battlefield is now one of the leading historical visitor attractions in the UK, welcoming over 125,000 visitors each year. Visitors can journey through medieval England in the award-winning interactive exhibition, witness the horrors of medieval surgery, try their hand at shooting an interactive longbow and even experience what it was like to be a valiant knight by trying on armour. 

Bosworth Battlefield Heritage Centre and Country Park recently won a prestigious national award, known as the Oscars of the museums world. The Museums and Heritage Awards for Excellence recognise and celebrate best practice within museums, galleries and heritage visitor attractions across the UK. Bosworth Battlefield won the Classic Award, which is open to any museum, gallery or heritage attraction that has been established for 10 years or more.

About Leicester Shire Promotions:
Leicester Shire Promotions is a private, not-for-profit company formed in July 2003 as a partnership between Leicester City Council, Leicestershire County Council and the Leicester Shire Economic Partnership. The company is the Destination Management Organisation (DMO) responsible for promoting Leicester and Leicestershire to visitors, based on a coordinated place marketing strategy that focuses on destination leadership and coordination, attracting and visitors, services for and visitors, and services for the tourism industry. For more information, please visit www.goleicestershire.com

For further media information, please contact:
Nimisha Mehta
Leicester Shire Promotions
T: 0116 225 4063
nimisha.mehta@l-p-l.com