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New award launched for food and drink producers in Leicestershire

From Melton Mowbray Pork Pies and Stilton cheese, through to vineyards, breweries and artisan spirit producers, many successful food and drink producers are based in Leicester and Leicestershire. For the first time this year, these producers will be competing for the title of 'Best Local Food and Drink Producer' at the annual Leicestershire Promotions 2017 Tourism & Hospitality Awards.

The Best Local Food and Drink Producer award covers food and drink producers that make one or more food or drink products within Leicestershire, using wherever possible, locally sourced ingredients. The end product may be sold to the public either directly or through third parties and/or sold to trade partners.

The applications process for Best Local Food and Drink Producer closes on 4 September 2017. For more details on how to apply and the other awards for which local tourism businesses will compete, visit www.goleicestershire.com/Awards2017

Great Food Club was launched in 2010 to celebrate the best local, regional and national food and drink independents. Commenting on the importance of local food and drink producers in Leicestershire, Matt Wright, Founder and Editor-in-Chief of Great Food Club said: “Food and drink producers are incredibly important to Leicestershire - not just economically, but because they enrich our communities. Their work makes our villages, towns and cities better places in which to live, and fills us with local pride.”

Martin Peters, Chief Executive of Leicestershire Promotions added: “Food and drink is one of the strongest elements of our local visitor economy, and people regularly come to Leicestershire and sample the products from our local producers, either directly from the producers themselves or in cafes, bars and restaurants throughout the city and county. This award will recognise the impact that these local producers make on the wider tourism and hospitality industry.”

The awards ceremony will be held at Athena in Leicester on 30 November 2017.

For more information on sponsorship opportunities available, please contact Helen Bevins on 0116 225 4011 or via email at helen.bevins@l-p-l.com

Winners of awards last year included local hotels, festivals and events, visitor attractions, restaurants, B&Bs, pubs, retailers, conference centres and self-catering accommodation. Stephen Hallam from Ye Olde Pork Pie Shoppe was crowned the first-ever Leicestershire Tourism Superstar.