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Twycross Zoo CEO wins ‘Director of the Year’ Award

L-P-L appointed 5 new directors to support strategic plan

Twycross Zoo, Leicestershire is pleased to announce that Chief Executive Sharon Redrobe has won the Institute of Directors (IoD) West Midlands Director of the Year Award in the Not For Profit category, in recognition of her leadership of the visitor attraction.

Dr Redrobe is currently spearheading Twycross Zoo’s £55 million Masterplan, which will transform the 88-acre site in rural Leicestershire over the next 20 years into one of the region’s, and the UK’s, leading visitor attractions. Since the launch of the Masterplan over a year ago, major new habitats Giraffe Savannah and Gibbon Forest have already opened and 2015 saw a 6% increase in visitor numbers.

Renowned internationally as a wildlife vet and passionate conservationist with over 20 years’ experience working in academia, charity and business sectors, Dr Redrobe has focussed on advancing knowledge of the natural world through establishing award-winning programmes at three UK zoos. She is on the Board of Ape Action Africa, a rescue charity based in Cameroon, the Leicester and Leicestershire Enterprise Partnership Board, and the Pan African Sanctuary Alliance Board.

Commenting on the award, Dr Redrobe, said: “It is an honour to be recognised by the Institute of Directors with this award. Being CEO of Twycross Zoo is a challenging role, particularly as we pursue our £55million redevelopment programme to realise our ambition of becoming a leading visitor attraction and world-class zoo. I’m delighted that I am running a charity successfully that is recognised as a ‘proper’ business sector.”

Calum Nisbet, Regional Director, IoD West Midlands Region, added: “The judges were delighted with Dr Redrobe’s nomination. She clearly demonstrated a strong vision supported by good strategy, as well as an understanding of good business ethics. These are all the qualities we need for modern Directors and we wish her well with the national awards.”

The regional awards took place on Tuesday 14 June 2016 at Edgbaston Stadium, the home of Warwickshire County Cricket Club. Dr Redrobe, along with other regional winners, will be put forward for consideration to the national IoD judging panel for the national awards.

Twycross Zoo is open to the public from 10.00 to 18.00. For more information and to book tickets visit or call 0844 474 1777