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New vegetarian short break launched in Leicester

Leicester Shire Promotions and the Leicester Vegetarian and Vegan Group have launched a new short break aimed at attracting vegan and vegetarian visitors to Leicester and Leicestershire.

According to the results of a YouGov survey published in 2014, around 20 per cent of British adults have cut back on the amount of meat they eat over the last year, and around one in three people (35 per cent) say they are willing to consider eating less meat.

The new Stay Play Explore Vegetarian short break is one of the first breaks of its kind in the UK and includes a choice of three from five vegetarian-friendly experiences including dining at Mirch Masala and Shivali, vegan cocktail making at 33 Cank Street, treatments at Lush and afternoon tea at the White Peacock, plus overnight accommodation at the Ramada Encore hotel for just £129 per couple.

The Vegetarian short breaks can be booked online at a new website at www.goleicestershire.com/food-and-drink/veggie-leicester.aspx, developed in conjunction with the Leicester Vegetarian and Vegan Group.

Martin Peters, Chief Executive of Leicester Shire Promotions said: “Leicester is justly proud of its diverse population and this is reflected in the city’s various cuisines. With such a proliferation of vegetarian restaurants and vegan/vegetarian-rich menus throughout the city, we’ve developed a short break aimed at providing a real gastronomic choice for vegetarians, vegans and lovers of healthy foods.”

Amit Gokani, a member of the Leicester Vegetarian and Vegan Group recently told the Leicester Mercury that: "For a population of approximately 320,000, we probably have the greatest concentration of vegetarian restaurants in Europe. The fact that the word 'vegan' was originated from Leicester in 1944 by Donald Watson gives Leicester a great historic past regarding the origins of veganism.”

The Leicester Vegetarian and Vegan Group has produced the ’Veggie Guide to Leicester’, listing 60-plus vegetarian restaurants across the city. An online version can be viewed at: www.veggieguide.co.uk

Last updated September 2015