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Celebrating 100 years of Ladybird Books with children’s ladybird march through Queen’s Park in Loughborough on 22 October 2015

The first-ever Loogabarooga Festival of children’s illustrated literature is set to open in style on 22 October 2015 with a number of fun events culminating in a March of the Ladybirds in Queen’s Park in Loughborough.

The Festival celebrates the centenary of Ladybird Books and children are invited to join the march from 3-5pm, dressed as ladybirds. The afternoon’s entertainment will also include facepainting and storytelling at Charnwood Museum, a fancy dress competition for the best ladybird costume, and crafts and competitions.

Loogabarooga Festival will take place in Loughborough from 22-26 October 2015 and is based on the theme of ‘incredible illustrations and brilliant books’. As well as appearances from some of the nation’s favourite children’s authors and illustrators, it will also showcase new and existing illustrated literature for children through a series of workshops, events, readings and activities.

One of the highlights of the Festival will be the appearance of Nick Butterworth, an author/illustrator who has sold more than 14 million books in 20 languages. Nick is best known for Percy the Park Keeper, The Whisperer (winner of the Nestlé prize 2005) and several books about Q Pootle 5 the friendly alien now staring in his own series on CBeebies. He will be appearing from 10am to 12pm on Thursday 22 October at Loughborough Town Hall.
Nick Butterworth said: “I’m very much looking forward to my appearance at the Loogabarooga Festival. Getting out to meet the children who read my books is one of the pleasures of what I do. I like to get out to schools, festivals and bookshops but can’t do it as much as I’d like to. It’s very rewarding to see children actually enjoying what you have produced and I hope to see that enjoyment for myself in Loughborough.”

Councillor Hilary Fryer, Charnwood Borough Council's Cabinet member for Open Spaces and Leisure, said: "The March of the Ladybirds is the perfect way to start the festival and I look forward to seeing lots of children take part.

"We have organised a number of events during the festival and I am sure there is something for everyone. This is a special year for Ladybird Books, which has such a strong connection to the area, and I would encourage people to visit the festival and help celebrate children's illustrated literature."

The Loogabarooga Festival is organised by Charnwood Borough Council in partnership with Leicestershire County Council, Leicester Shire Promotions and supported by Arts Council England, Love Loughborough and Loughborough Building Society.

For more information and to book tickets for the events, visit

About Leicester Shire Promotions:
Leicester Shire Promotions is the tourism organisation for Leicester and Leicestershire. The company works in partnership with Leicester City Council, Leicestershire County Council, the Leicester and Leicestershire Enterprise Partnership, VisitEngland and the local tourism industry to deliver campaigns and services to attract more visitors to the city and county. For more information, go to or, or follow us on Twitter at @l_p_l

For further media information, please contact:
Simon Gribbon
Leicester Shire Promotions
T: 0116 225 4001