Hotel occupancy in Leicester at record high
Hotel occupancy in Leicester reached a record high in July 2015 with an independent report revealing levels of 80.9 per cent in city hotels.
The figures, taken from the STR/STR Global destination monthly report, show that this is a rise of four per cent on the same time last year when 77.7 per cent hotel occupancy was reported.
This news follows the recent announcement that the value of tourism to Leicester and Leicestershire has grown for the sixth consecutive year to reach a record high of £1.571 billion. This is a six per cent rise on the previous year and a total increase of over 20 per cent over the last six years.
Martin Traynor, Chairman of the King Richard III Visitor Centre Board of Trustees and former Leicester hotelier said: “This figure shows the value of the tourism industry to the local economy. Back when I was an hotelier in the city, if we achieved 40 per cent occupancy in the July period, it would have been hailed as a good result so the 80 per cent figure is incredible. This is testament to the hard work of the city hotels and of Leicester Shire Promotions in raising the standards of the tourism industry and boosting the profile of Leicester as a visitor destination of choice in the UK.”
James Conaghan, General Manager of Mercure Leicester The Grand Hotel commented: “Coming on the back of the annual increase in the value of tourism to Leicester and Leicestershire, these are strong figures for city hotels. Our occupancy is up year-on-year and we look forward to seeing continued growth for our hotel and for other establishments throughout the destination.”
Martin Peters, Chief Executive of Leicester Shire Promotions added: “We are delighted with this figure as it strengthens the business case for a local tourism industry that is performing well year-round. It is credit to the efforts of the city hotels and associated partners such as Leicester City Council for the significant improvements to the infrastructure of the city.”
Leicester Shire Promotions also revealed that the company’s destination marketing, conference and event bidding, and unique and highly successful Stay Play Explore short break campaigns resulted in over 50,000 bednights directly booked into city and county hotels during 2014.