Official visitor website for Leicester and Leicestershire

Shortlist symbol Add to shortlist button.

£48,000 investment for Loughborough’s Ladybird celebrations

Arts Council England, the national development agency for art and culture, is investing £48,000 in a new festival celebrating children’s illustrated literature and Loughborough’s Ladybird centenary.

The money, which is from the Arts Council’s Lottery-funded Grants for the arts programme, will support Charnwood Borough Council and its partners - Leicester Shire Promotions, Leicestershire County Council, Love Loughborough and Loughborough Building Society - to produce the Loogabarooga Festival.

This five-day long celebration of incredible illustrations and brilliant books will run from 22-26 October 2015. Inspired by 100 years of Ladybird Books, which was based in Loughborough from its formation until 1999, the festival will showcase new and existing illustrated literature for children.

It will feature a series of workshops, events, readings and activities, with appearances from some of the nation’s favourite children’s authors and illustrators.

Talking about the funding, Peter Knott, Area Director, Arts Council England, said: “Our ambition at the Arts Council is to invest in great artistic and cultural events that people can enjoy in the places they live. I’m sure lots of people have happy memories of growing up with Ladybird books and sharing these stories with their own children. I hope this festival will be a fantastic opportunity for adults and children alike to find new inspiration in the magic of storytelling and illustration.”

The line-up of exhibitions, performances and workshops will see visitors to the festival look back at the legacy of Ladybird’s vintage illustrations, be inspired by contemporary literary and illustration talent, and explore how digital technology is changing the future of book illustration.

Artistic events produced by Charnwood Arts and a host of local artists, including spoken word poets, storytellers, illustrators and cartoonists, will draw people of all ages to the festival, offering opportunities for them to get creative.

Councillor Hilary Fryer, Charnwood Borough Council's Cabinet member for Open Spaces and Leisure, commented, "This support from the Arts Council will push the Loogabarooga Festival onto another level and will help to establish and deliver a fantastic event for the community in Loughborough and Charnwood."

Martin Peters, Chief Executive of Leicester Shire Promotions, added: “We are aiming to deliver an exciting and innovative festival celebrating the past and showcasing emerging artistic talent. This support from the Arts Council will enable us to achieve our ambition of becoming a sustainable festival delivering economic, social, educational and artistic success.”

Nicky Morgan, MP for Loughborough said: “This is wonderful news and this funding from the Arts Council will ensure that the Loogabarooga Festival will be a huge success. Preparations are well underway, and I am looking forward to a very enjoyable festival celebrating all that's best with illustrated children's literature."

Find out more More details of the programme will be published on Facebook on Twitter @loogabarooga15 and on the website at

Last updated September 2015