Capture your Leicestershire in 'My Leicestershire' contest

Budding photographers and travel reviewers are being challenged to capture the best of Leicester & Leicestershire on camera, video and good old fashioned pen & paper, in a new competition.

The Leicester & Leicestershire tourism body, Leicester Shire Promotions, is asking locals to take part in its ‘My Leicestershire' competition, which is being run in conjunction with the launch of the brand new visitor website for Leicester & Leicestershire at www.goleicestershire.com.

Throughout the summer people are being asked to share their passion and pride of the city & country by taking photographs, short video clips and writing reviews of places in Leicestershire that are closest to their hearts. From towering and iconic landmarks like Curve theatre and Old John Folly, to the roaring hollers of traders at Leicester's bustling Leicester market, entries can be of any local spot, as long as they portray what makes those spots so special.

All entries should be sent to Facebook@goLeicestershire.com by 2 September 2010. Leicester Shire Promotions will display entries on a specially-created Facebook page, which can be accessed through www.goleicestershire.com/myleicestershire-competition, and will ask Facebookers to vote for their favourite by clicking the ‘like' button. The entry with the most ‘likes' will be the recipient of a state-of-the-art HD Flip Video Camcorder, and will also be on display for all to see on www.goleicestershire.com , along with other suitable entries.

Martin Peters, Chief Executive of Leicester Shire Promotions, commented: "One of my favourite aspects of the new goleicestershire.com visitor website is the opportunity it gives to people who know Leicester and Leicestershire well to add reviews of places they've visited. We've found from our research that authentic reviews and recommendations of this kind are incredibly influential to those looking to plan a day out or short break. The functionality is the inspiration of this new competition, which asks those in the best possible position what they like most about our destination, Leicestershire residents themselves".

With evolving technology and changes in the way people use the internet, the all-new www.goleicestershire.com offers visitors a more interactive destination experience with scrolling image galleries, the ability to receive real-time tourist information, easier click-to-book functionality, links to Facebook, Twitter, Flickr, YouTube and Tripadvisor, as well as the ‘My Leicestershire' recommendations feature.

Visit www.goleicestershire.com for more information.

Terms & Conditions
1. This competition closes on Thursday 2nd September 2010 at 5pm. The winner will be contacted on Friday 3rd September 2010.
2. By entering this competition you are authorising Leicester Shire Promotions to use your photographs/videos for marketing and PR activity. The entrant must be the sole author and owner of the copyright of photos/videos entered in the competition. Leicester Shire Promotions respects entrants' rights and does not claim copyright for images you submit to this contest. Where possible, whenever your image/video is used for marketing or PR activity, you will be credited. Failure to publish a credit due to error or oversight shall not be deemed a breach of this condition.
3. Only one video and one photo entry per household.
4. If the prize remains unclaimed for 30 days, Leicestershire Promotions reserves the right to select another winner.
5. The terms of the prize are not negotiable and cannot be exchanged for cash in whole or in part.
6. Employees of Leicester Shire Promotions and any other company associated with this promotion, and their families, are not eligible to enter.
7. The decision of Leicester Shire Promotions is final and no correspondence or discussion shall be entered into.
8. Leicester Shire Promotions reserve the right to amend, change or remove the competition at any time without prior notification.
9. No purchase necessary.

About Leicester Shire Promotions:
Leicester Shire Promotions is a private, not-for-profit company formed in July 2003 as a partnership between Leicester City Council, Leicestershire County Council and East Midlands Development Agency. The company is the Destination Management Organisation (DMO) responsible for promoting Leicester and Leicestershire to visitors, based on a coordinated place marketing strategy that focuses on destination leadership and coordination, attracting and visitors, services for and visitors, and services for the tourism industry. For more information, please visit www.goleicestershire.com or follow us on Twitter at http://twitter.com/l_p_l

For further media information, please contact:
Nimisha Mehta
Leicester Shire Promotions
T: 0116 225 4063
nimisha.mehta@l-p-l.com