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Loogabarooga Festival Wednesday 19th – Monday 24th October 2016

Loughborough has had a long association with children’s literature since the very first Ladybird book was produced by a jobbing printer called Wills & Hepworth in the town during the First World War.


Ladybird Books were printed at Angel Yard in Loughborough from 1915-1973 and in the town until 1999. Last year was Ladybird books centenary and to celebrate Charnwood Borough Council commissioned the production of eight amazing hand painted book benches which featured some of the nation’s favourite Ladybird titles including Shopping with Mother, Cinderella and Bunnikins. The benches which were located throughout the town were incredibly popular and visitors came from far and wide to see them.

This year we have run a competition for the public to nominate their favourite Ladybird book. Rumpelstiltskin was voted as the most popular title by people online at and via the Loogabarooga Facebook and Twitter (@Loogabarooga16) pages.

Why not visit all nine of the book benches and let us know which one’s your favourite via facebook and twitter!

This book bench 'Tootles the Taxi, and other rhymes' will be located in the Market Place, Loughborough
Book Bench
The 'British Birds' book bench will be found in Queens Park, Loughborough
The Loogabarooga Festival has been supported by thefollowing organisations:
Borough council
Loughborough Building Society
Leicestershire County Council
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Last updated July 2016